Artisans practising many of the traditional Indian crafts are finding it difficult to sustain their tradition. Some crafts are dangerously close to extinction as the artisans have turned to other means of earning their livelihood and encourage their children to seek a career in mainstream professions. The situation has caught the attention of several activists, designers and non-profit organisations who are actively working with the artisans to provide them contemporary design ideas, marketing techniques, financial aid, process improvement suggestions etc. Some such organisations that are doing remarkable work for the artisans are Craft Revival Trust, Kala Raksha Trust and Dastkar. aims to do its bit by contributing a part of its profit to one or more of such initiatives and thus make a small difference to the lives of the artisans who hold the key to the rich, valuable, diverse and splendid heritage of Indian Crafts.

Employment in the Crafts Sector In this age of opportunity, growth and employment, thousands of artisans in rural sector have been 'left frozen and immobile with no vision or hope of any change'. Organised efforts can make a huge difference to the lives of these artisans.... Jaya Jaitly, CRT, June 2008 Indian Embroider received Best Craftsperson Award Shabir Ali Beigh, a sozni embroider from Srinagar received the "Best of the best" award at Art in Action, Oxford, 2007 for his Pashmina Shawl titled "The Divine Garden" that took three and a half years to complete... Aditi Prakash, CRT, Sep 2007