About  
Yes, the name is not 'just-craft', its just 'CRAFT'

, as a website, is a canvas to tell stories from the wonderful world of Indian Crafts. A peep into the creative, imaginative, adept, traditional and laborious world of the artisans and the priceless heritage they have gifted us.

, as an initiative, is an attempt to look beyond the obvious to realize the true value of these timeless artifacts. To be able to see the fine strokes, feel the intricate carvings, know the pain of crafting and appreciate the bountiful creativity of the craftsman.

, as a mission, aims to do its bit in the craft revival initiatives that are tackling several issues threatening the continuity and long term sustenance of these rich Indian traditions.

And finally,
is also an online portal for bringing exquisite craft items, from various regions, within reach of those who are unable to visit craft stores, emporiums and exhibitions . We encourage 'window shopping'.
Kaira The people behind :
Artisans from several parts of India - Concept, design & creation of all artifacts
Ashni (Lukose) Jagan - Craftaholic 'Kaira'
Kanmani Nachimuthu-Adusumilli, Sharath Thomas - Technical Advisors
Indu, Barath, Seema, Arthi, other friends & family - Support, critical feedback and guidance